Register To Attend Care Leaders Together North – September 19th 2025

Run a Care Business, Not Just a Care Service!

David will guide you through the crucial foundations for creating a profitable and sustainable care business:

• Develop and maintain a great company culture
• Run an effective business that meets both your vision and goals

Understand why these key elements will make everything else fall into place. This session will set the stage for your growth, giving you the clarity and confidence to lead a thriving care business.

Stop Firefighting, Start Leading: Unlock the Power of Behavioural Leadership Are you stuck in the cycle of constantly reacting to challenges? It’s time to shift from firefighting to focused, proactive leadership. In this session, you'll learn how to harness behavioural leadership techniques that drive positive actions and results from your team. Discover strategies to create a work environment where your team thrives, systems run smoothly, and you spend less time managing crises. Lead with clarity, focus, and purpose – and watch your team step up to the challenge with you.

How AI Can Power Your Care Marketing – Smarter Strategies, Better Results

Description: In the care sector competition is fierce, budgets are tight, and audiences are more selective than ever. But the good news? You now have access to a game-changing tool that can help you plan smarter, act faster, and measure what really matters: Artificial Intelligence.

In this practical, no-fluff session, Sally Rasmussen will show you exactly how AI can support every stage of your marketing – from shaping a strategy that’s grounded in real-world data, to creating campaigns that connect, to tracking the results that drive occupancy and recruitment.

You’ll discover how to:

• Build a data-driven strategy – use AI tools to identify your ideal audience, uncover their needs, and spot untapped opportunities in your market.
• Turn insight into action – develop targeted marketing tactics that resonate with families, referrers, and potential recruits.
• Create engaging content at scale – speed up copywriting, social media posts, and campaign ideas without losing your human touch.
• Measure what matters – track results in real time, analyse trends, and adapt quickly to maximise your return on investment.
• Stay ahead ethically and compliantly – understand how to use AI responsibly in a care context.

Why attend? This isn’t a tech demo. It’s a hands-on, care-specific marketing workshop that blends the power of AI with Sally’s proven Care Marketing Academy framework – so you walk away with practical ideas, ready-to-use prompts, and a clear plan to grow your care business.

Whether you’re running a single home, a multi-site group, or a homecare agency, you’ll leave confident about how to put AI to work – and get results you can see.